2023 Media Kit

The top 25 magazines reach more adults than the top 25 primetime TV shows.

Magazines are...
Vital.
Strong.
Wanted.
Here To Stay.
​

"Reading one of my favorite magazines is so much more rewarding than watching a TV show.  I'm all by myself and I'm usually totally involved in my magazine, it's much different than any other activity that I do.  -Boomer

Trust & Engagement

Magazines maintain the ability to persuade readers to take action on ads and influence purchase decisions regardless of the placement in the book.

Year after year, magazines consistently score higher than television and the internet on key engagement attributes.  Not only do readers find the content more trustworthy, inspiring, and life-enhancing, their engagement with ads is significantly stronger.

In 2020 - a year of COVID-19 shut-downs - readers valued magazines more than ever for the touch and feel, curated content, and ability to pick up an issue again and again.
"It's a new energy when a fresh magazine is in the house.  I enjoy new experiences and every issue of a magazine is a new experience." - Gen X

Credibility creates a halo of trust

62% of readers surveyed agree with the statement:  "With so much information available today, I rely on trusted, credible journalists and editors to curate what's important for me to know."

Magazines are more important than ever, bringing trusted comfort and welcome advice to the table.

Magazines provide valued information, conversation and purchase inspiration

Magazines rate significantly higher then websites and ad-supported TV networks in ALL of these categories:​
  • ​a way to learn about new products
  • gets me to try new things
  • inspires me to buy things
  • like to kick back and wind down with this
  • get valuable info from this
  • gives me something to talk about
  • provides info that helps me make decisions
  • bring up things from medium in conversation
  • inspires me in my own life
  • touches me deep down
  • is a treat for me
  • trust to tell the truth
  • brings to mind things I really enjoy
  • improves my mood, makes me happier
  • affects me emotionally​
  • is relevant to me 
Text source, Magazine Media: MPA Factbook 2021