2017 Media Kit

---

Targeting Marketing

Is there a place for magazine advertising in today’s world of social and mobile marketing? Not only is there a place for it, but it offers several distinct advantages for your marketing campaign. When you earmark a sufficient portion of your marketing spend toward magazine advertising, it’s a safe bet that your magazine ad will get noticed. And because magazine ads have demonstrated increased sales across multiple product categories and the most affluent buyers are pint magazine readers, your next magazine advertising campaign can target and wine - one of the most revenue-generated demographics around.

More Credibility & Increased Visibility

When ads appear in credible publications that offer ongoing content that readers trust, they nearly always attract that same level of trust - almost as if by osmosis. Long after an online advertisement has been forgotten, a print ad can continue to attract a reader’s attention. When she notices that magazine sitting on the coffee table, the prospect is drawn to page through it. Since the average reader spends 40 minutes reading a print magazine, this can add up to multiple opportunities for exposure to your marketing message.

Increased Engagement & Greater Influence

Engagement, which reserved to intellectual or emotional investment, is far greater with magazine ads that with online ads. In fact, the MPA (Magazine Publishers of America) ranks magazines as #1 in this critical marketing metric. Print ads offer a greater perception of permanence than online ads. This perceived stability increases the influence that magazine ads exert on prospects. Creating a strong psychological incentive to buy.

The MPA tells us that an offer can seem more dependable and real when it’s distributed in a concrete form such as a magazine, which the reader can pick up and hold in her hands.

Text source, Magazine Media: MPA Fact Book 2013/2014